Empowering Women in Business: How Liz Casselman’s “Not Just a Title” Became a Game-Changer
Liz Casselman, the author of Not Just a Title, is making waves in the title industry—and beyond. Her book is a bold and empowering story that shines a light on the experience of being a woman in the corporate world, addressing challenges like imposter syndrome while inspiring readers to embrace their own stories. Behind this remarkable book is a journey full of vulnerability, growth, and an unwavering sense of purpose.
From Idea to Impact: Liz’s Journey With Streamline Books
For Liz, the process of writing Not Just a Title began with a mix of excitement and trepidation. As she recalls,
“I was excited/nervous going into the process. The idea of writing a book was such a cool thing, but I felt completely lost as to what that would look like. I didn’t even know exactly what story I wanted to tell.”
With the guidance of her development editor and the support of Streamline’s comprehensive project management system, Liz found clarity and inspiration. The structured process turned what seemed overwhelming into a manageable, exciting endeavor.
After her book was published, Streamline’s coaching sessions helped Liz navigate the next steps in her journey, showing her how to use her book as a tool to fulfill her goals authentically:
“With the emphasis on using the book as a tool to do what would fulfill me the most, I was able to leverage Streamline’s resources to promote the book in a way that felt authentic to me and aligned with my integrity.”
Key Wins: Not Just a Title Finds Its Audience
The ripple effects of Not Just a Title have been extraordinary. Liz’s heartfelt stories are resonating with readers across the country, sparking conversations, and building connections. She reflects on a few key wins:
- Readers Across the Country:
“I just found out last week (!) that there are women title professionals in CALIFORNIA who are reading my book?!!!!! To have a complete stranger reading my book from across the country feels UNREAL.” - The Sisterhood of the Traveling Book:
“There’s a Women in Title group that heard about my book, decided to order a copy, and pass it around to read like the Sisterhood of the Traveling Pants. Some were too anxious to wait so they ordered my book separately. They are all going to sign the one main copy and send it to me once they’ve all read it. ALSO, they asked me for a signed copy so they could auction it at a charity event. WHAT IS LIFE RIGHT NOW?” - Deeper Connections:
“A work colleague recently came up to me at a national title event and told me he read my book on the plane ride to the event. He said that he already had a lot of respect for me as a professional, but after reading my book, he connected with me on a deeper level. He said it reminds him that there is always more to the story than what meets the eye.”
ROI Beyond Sales: A Platform for Advocacy
Liz credits Streamline Books with helping her reframe success beyond just book sales:
“I really appreciate the time Streamline put into managing expectations when it came to book sales… Financially, I’ve had more ROI with the speaking opportunities that the book has provided than book sales.”
The book has been a gateway for Liz to step into roles she never imagined, from public speaking to advocacy:
“The real ROI for me has been my ability to confidently sell myself as an authority on the experience of being a woman in the title industry… It has been incredibly powerful to realize that just the act of putting my story out there has encouraged so many other women to start sharing their own stories.”
Moments That Matter: Memorable Feedback From Readers
Liz’s favorite Amazon review so far captures the spirit of her book perfectly:
“5.0 out of 5 stars: Girl Power! Don’t be thrown off with the title! This is an empowering true life coming-of-age story of a smart woman finding her place in corporate America. It was extremely well written and gives all of us ladies that struggle with imposter syndrome a voice, reminding us we are strong, brave, and we can do it too!”
And one unforgettable interaction left Liz both humbled and inspired:
“Last October, less than a month after the book was published, I was at a national work conference and attending a dinner with a man that was pretty high up at his company. His colleague mentioned to him that I had recently written a book and he expressed interest. The next morning, he sent me an email saying, ‘I downloaded your book this morning and I couldn’t stop reading it. I just finished it and thought it was truly fantastic… You made me question how I handle things and words I need to remove from my vocabulary.'”
A Legacy in the Making
Liz Casselman’s journey is a testament to the power of storytelling. Through Not Just a Title, she’s breaking barriers, sparking conversations, and empowering women in her industry and beyond. As she continues to share her story, Liz is proving that every voice matters—and every story can inspire.